about aveda
aveda’s mission
Since 1978, Aveda has evolved into a global pioneer of naturally sourced beauty products, treatments, salons and spas, always guided by founder Horst Rechelbacher’s guiding vision: “Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.
At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.” Horst’s legacy extends far beyond the creation of Aveda. A pioneer of holistic beauty, and a champion of environmental responsibility, Horst’s purpose and passion have taken on a momentum of their own as part of a greater global movement towards balance and harmony, both individual and collective.
aveda’s mission
Since 1978, Aveda has evolved into a global pioneer of naturally sourced beauty products, treatments, salons and spas, always guided by founder Horst Rechelbacher’s guiding vision: “Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.
At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.” Horst’s legacy extends far beyond the creation of Aveda. A pioneer of holistic beauty, and a champion of environmental responsibility, Horst’s purpose and passion have taken on a momentum of their own as part of a greater global movement towards balance and harmony, both individual and collective.
